Social Media




Hello people!

I would like to share with you an interesting article on social media! We all know how hard it is to do without it!

According to the article titled ‘Users of the world, unite! The challenges and opportunities of Social Media’ (Kaplan & Haenlein, 2010), businesses are engaging in social media such as Facebook, YouTube, blogs and Twitter as a mode of communication. What exactly is social media?

Social media is defined as a ‘group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content’ (Kaplan & Haenlein, 2010, p. 61). To simplify that, Web 2.0 technologies are essential for the web to function such as Adobe Flash and UGC is the total of ways in which one can use social media (Kaplan & Haenlein, 2010, p. 61).

Social media is seen as an advantage to businesses. Firstly, collaborative projects carry out simultaneous development of content by several users, for example Wikipedia and Delicious. Many buyers and firms use it to update employees and to test ideas.

Secondly, blogs not only update employees, but also customers, and shareholders of further developments, so that everyone is in the loop and on the same page.

Content communities, i.e. YouTube and Flickr are used by firms as a channel to reach to its client base and stakeholders (Kaplan & Haenlein, 2010, pp. 62-63).

All these aid with social marketing whereby firms cannot function without them as it is cheap, fast and can cover a wider audience compared to a traditional channel. In order to use social media effectively, firms must choose an application carefully, ensure activity alignment and accessible to all and medial plan integration (Kaplan & Haenlein, 2010, pp. 65-66).

After reading this article, social media is a growing epidemic in the world today and one cannot function without it. To support this, firms use it for marketing their products and services, and individuals cannot live without Facebook, Instagram, Twitter etc. Therefore, when I hit the work force in the accounting field, I am pretty sure every accounting firm uses social media to create a client base and update employees and stakeholders.


Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons(53) 59- 68.




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